Waldo

Waldo: Your AI-Powered Strategy Engine

What is Waldo? Waldo is an AI-powered strategy engine designed to help agencies and brands gain a competitive edge. It transforms audience, trend, and competitor signals into actionable, real-time strategies, ensuring your brand stays ahead of the curve. Unlike generic AI tools, Waldo offers automated workflows shaped by experts in top agencies, saving you countless hours on strategic research.

How does Waldo work?

Waldo provides always-on signals for brand opportunity, sending proactive insights straight to your inbox. It analyzes real-time social data, ads, and much more, with workflows customized to fit your team's needs. With enterprise-grade security and privacy, Waldo ensures your confidential information remains protected.

Key Features and Benefits:

• Smarter Brand Strategy: Waldo helps you see problems from new angles, improve speed-to-insight, and develop better briefs.
• Better Pitches: Save time on RFPs, create a repeatable system, and bring great strategy to every pitch with Waldo’s built-in workflows and customization capabilities.
• Client Retention: Bring fresh ideas to the table and stay ahead of client needs by tracking competitor moves and category shifts.

Core Capabilities:

• Always-on Brand Dashboards: Keep a constant pulse on your brand's performance and market trends.
• Real-time Social Media Data: Analyze sentiment and conversations without separate social listening tools.
• Real-time Ad Library Data: Track competitive creative and uncover messaging patterns using built-in text and image analysis.
• Proprietary Trends Database: Surface emerging behaviors, cultural signals, and category shifts.
• Custom Workflow Creation: Build custom workflows and agents tailored to your team’s specific needs—no coding required.
• Integration with Paywalled Sources: Seamlessly integrate data from providers like Stylus, WARC, and Statista.
• Support for Multiple LLMs: Waldo supports all major Language Learning Models, giving you the flexibility without sacrificing performance.

Who is Waldo for?

Waldo is designed for various teams within agencies and brands:

• Strategy & Planning Teams: For ongoing brand strategy, brief development, and campaign planning.
• New Business & Growth Teams: To move quickly on RFPs and win more pitches.
• Account Management Teams: To stay ahead of client needs with always-on Brand Dashboards.
• Brand & Product Marketers: To understand the competitive landscape and pressure-test positioning.

Testimonials:

• Tracey Faux-Pattani, CEO: "Waldo's AI strategy engine lets us move faster without sacrificing depth, freeing our people to focus on what truly matters: bold creative thinking only humans can deliver."
• Mani Schlisser, Director of Strategy: "Working with Waldo allows us to uncover breakthrough insights that solve complex challenges like an agency 10x our size. And fast."
• Anita Schillhorn, Executive Director of Strategy: "Speed-to-insight is an important factor for us, and with Waldo's workflows we can save thousands of hours of tedious desk research to get there faster."
• Leah Swalling, Director of Brand Management: "Waldo's AI helps ground our marketing decisions in real consumer behavior - social sentiment, competitive moves, and relevant trends. We're able to move faster, create work that resonates more deeply and drives stronger impact."

Waldo Community

For freelancers and solopreneurs, Waldo Community offers access to Waldo's full power at a nominal cost, providing a shared public workspace.

How to use Waldo?

Simply launch a pre-built workflow and go. Waldo also has agents to help you surface smart, relevant insights fast. Build custom workflows to match your team's exact needs—no coding required.

Why Choose Waldo?

Waldo is a strategy engine purpose-built for agencies and brand teams. Unlike generic AI tools, Waldo comes loaded with automated workflows shaped by years inside top agencies and thousands of hours of strategic research.

FAQ:

• What are the top use-cases of Waldo? Ongoing brand strategy, brief development, campaign planning, moving fast on RFPs, winning pitches, understanding the competitive landscape, and pressure-testing positioning.
• How much does Waldo cost? Waldo offers monthly and annual subscriptions. There are also options for freelancers and solopreneurs through Waldo Community.
• Can I try before I buy? Yes, Waldo offers a free trial.
• What are Waldo's data sources? Social platforms, ad libraries, paywalled sources, uploaded files, web data, and a proprietary trends database.
• Can I make my own workflows and agents in Waldo? Yes, Waldo makes it easy to build custom workflows and agents tailored to how your team works—no coding required.
• Why should I use Waldo instead of a custom GPT? Waldo is designed by strategists with decades of agency experience and includes automated workflows, proprietary data sources, and is continuously updated.
• How does Waldo handle privacy? Waldo is SOC 2 compliant, and your confidential information is never used to train AI models or shared without your explicit permission.
• Who owns the work I create in Waldo? You own 100% of the IP and can use it however you like.

In conclusion, Waldo is a robust AI strategy engine designed to empower agencies and brands with the insights they need to stay competitive and drive impactful results. With its automated workflows, comprehensive data sources, and user-friendly customization options, Waldo is an indispensable tool for any strategy-driven team. Try Waldo now and see what others miss.