Waldo

What is Waldo?

Waldo is an AI-powered strategy engine designed specifically for agencies and brand teams. It orchestrates thousands of AI agents in real-time to monitor cultural trends, competitor activities, and consumer behaviors, transforming raw data into actionable insights. Unlike generic AI tools, Waldo is built with automated workflows tailored for strategic tasks such as brand audits, audience profiling, competitive analysis, and more. These workflows are shaped by years of agency experience and thousands of hours of strategic research, ensuring that users can launch a workflow without the need for complex prompts.

Key Features of Waldo

• Always-on Brand Dashboards: Continuously monitor brand performance and market trends.
• Real-time Social Media Data: Analyze sentiment and conversations across platforms like Facebook, Instagram, X (Twitter), LinkedIn, Reddit, and TikTok.
• Real-time Ad Library Data: Track competitive creative and messaging patterns using built-in text and image analysis.
• Proprietary Trends Database: Surface emerging behaviors, cultural signals, and category shifts.
• Out-of-the-box Strategy Frameworks: Utilize pre-built frameworks like the Four C's, Brand Audits, and Audience Profiles.
• Proactive Insights & Recommendations: Receive automated insights and recommendations directly to your inbox.
• Custom Workflow Creation: Build tailored workflows and agents without coding, ensuring your team's unique processes are scalable.
• Paywalled Data Integrations: Access data from sources like Stylus, WARC, or Statista in one place.
• Source & Region Filtering: Control over date ranges, domains, keywords, and regions for relevant data.
• Export Capabilities: Export insights to PDF, MS365, and Google Suite.
• Enterprise-grade Security: SOC 2 compliant with a privacy-first approach, ensuring data security and confidentiality.

How Does Waldo Work?

Waldo operates by deploying AI agents that continuously scan and analyze data from various sources, including social media platforms, ad libraries, paywalled databases, and proprietary trends databases. These agents work around the clock to provide real-time insights and recommendations. Users can leverage pre-built workflows or create custom ones to suit their specific needs. The platform supports all major Large Language Models (LLMs), offering flexibility without compromising performance.

How to Use Waldo?

1. Sign Up and Onboarding: Start with a free trial or book a demo to understand the platform's capabilities.
2. Choose a Workflow: Select from pre-built workflows like Brand Audits, Audience Profiles, or Competitive Analyses.
3. Customize Workflows: Tailor workflows to match your team's specific needs and frameworks.
4. Analyze Data: Utilize the platform's real-time data analysis capabilities to gain insights into market trends, competitor activities, and consumer behaviors.
5. Export Insights: Share findings with your team or clients by exporting data to various formats.

Why Choose Waldo?

Waldo is designed by strategists with decades of agency experience, ensuring that it meets the unique needs of marketing and brand strategy teams. The platform's automated workflows and customizable agents allow teams to move faster without sacrificing depth, freeing up time for creative thinking and strategic planning. Waldo's proprietary data sources and advanced filtering capabilities ensure that users get the most relevant and actionable insights.

Who is Waldo For?

• Strategy & Planning Teams: Use Waldo for ongoing brand strategy, brief development, and campaign planning.
• New Business & Growth Teams: Rely on Waldo to move fast on RFPs and win more pitches.
• Account Management Teams: Stay ahead of client needs with always-on brand dashboards.
• Brand & Product Marketers: Understand the competitive landscape, surface white space, and pressure-test positioning.

Best Way to Leverage Waldo

To maximize the benefits of Waldo, teams should:

1. Integrate Waldo into Daily Workflows: Use the platform's always-on dashboards and proactive insights to stay ahead of market trends.
2. Customize Workflows: Tailor workflows to match your team's unique processes and frameworks.
3. Leverage Data Integrations: Utilize Waldo's ability to pull data from various sources, including paywalled databases, to gain a comprehensive view of the market.
4. Export and Share Insights: Use the platform's export capabilities to share insights with stakeholders and clients.

Customer Testimonials

• Tracey Faux-Pattani, CEO: "Waldo's AI strategy engine lets us move faster without sacrificing depth, freeing our people to focus on what truly matters: bold creative thinking only humans can deliver."
• Mani Schlisser, Director of Strategy: "Working with Waldo allows us to uncover breakthrough insights that solve complex challenges like an agency 10x our size. And fast."
• Anita Schillhorn, Executive Director of Strategy: "Speed-to-insight is an important factor for us, and with Waldo's workflows we can save thousands of hours of tedious desk research to get there faster."
• Leah Swalling, Director of Brand Management: "Waldo's AI helps ground our marketing decisions in real consumer behavior - social sentiment, competitive moves, and relevant trends. We're able to move faster, create work that resonates more deeply and drives stronger impact."

Pricing and Plans

Waldo offers both monthly and annual subscription plans, with discounted rates for annual commitments. For freelancers and solopreneurs, Waldo Community provides access to the platform's full power at a nominal cost. Users can try Waldo for free before committing to a subscription.

Privacy and Security

Waldo is built with a privacy-first approach and is SOC 2 compliant, ensuring that user data is secure and confidential. Confidential information is never used to train AI models and is never shared without explicit permission.

Conclusion

Waldo is a powerful AI-driven strategy engine that empowers agencies and brands to make data-driven decisions with speed and precision. By leveraging real-time insights and automated workflows, Waldo helps teams stay ahead of the competition and focus on what truly matters: creative thinking and strategic planning.