Tabula

Tabula: The GTM Engineer's Toolkit for Outbound Automation

What is Tabula? Tabula is a powerful platform designed to empower Go-To-Market (GTM) engineers by providing them with the tools to build and own their outbound processes. It allows teams to scale lead research, automate tasks with AI, and personalize outreach, all while maintaining control over their data and costs. Tabula is designed to replace complex and costly systems like Clay, offering a more flexible, transparent, and cost-effective solution.

How does Tabula work? Tabula operates on a bring-your-own-API-key model, allowing users to connect their existing enrichment providers and pay them directly. This approach eliminates the markup associated with closed platforms, resulting in significant cost savings. The platform's workflow builder enables users to create custom outbound strategies by connecting various data sources, filters, and AI-powered tools.

Key Features and Benefits

• Access to 80+ Enrichers: Tabula integrates with a wide range of data providers, allowing users to access diverse data sources and tailor their outbound strategies.
• Waterfall Enrichment: The platform supports waterfall enrichment, enabling users to hit providers one by one until they get the data they need, resulting in increased coverage and higher-quality leads.
• Flexible Workflow Builder: Tabula's workflow builder allows users to create custom outbound processes by adding steps, choosing enrichers, and segmenting leads with full flexibility.
• AI-Powered Automation: Tabula leverages AI to automate tasks such as data cleaning, extraction, and personalization, freeing up GTM engineers to focus on higher-level strategic initiatives.
• Data Quality Monitoring: The platform provides real-time data quality monitoring, allowing users to identify and address gaps and inconsistencies before they affect their results.
• No Row Limits: Tabula has no row limits, allowing users to work with massive datasets without encountering bottlenecks.

How to Use Tabula

1. Connect Your API Keys: Plug in your own enrichment API keys from providers like Apollo or Zerobounce.
2. Build Your Workflow: Use the workflow builder to create a custom outbound process by adding steps, choosing enrichers, and segmenting leads.
3. Run Your Workflow: Execute your workflow and monitor the results in real time.
4. Analyze Your Data: Use Tabula's built-in charting and reporting tools to track conversion rates, segment performance, and enrichment coverage.

Why is Tabula important for GTM engineers?

Tabula is important for GTM engineers because it empowers them to:

• Own their data: Tabula allows users to maintain control over their data by connecting directly to their enrichment providers.
• Reduce costs: Tabula's bring-your-own-API-key model eliminates the markup associated with closed platforms, resulting in significant cost savings.
• Increase efficiency: Tabula's workflow builder and AI-powered automation tools help GTM engineers streamline their outbound processes and focus on higher-level strategic initiatives.
• Build a portable skillset: By using Tabula, GTM engineers can develop a valuable skillset that they can take with them from project to project and promotion to promotion.

Tabula vs. Clay

Tabula is designed to address the limitations of platforms like Clay by providing a more flexible, transparent, and cost-effective solution. Some key differences between Tabula and Clay include:

• Pricing: Tabula offers a bring-your-own-API-key model, while Clay charges a premium for its credits.
• Flexibility: Tabula's workflow builder allows for more complex and customizable workflows than Clay.
• Data Control: Tabula allows users to maintain control over their data by connecting directly to their enrichment providers, while Clay locks users into its platform.
• Scalability: Tabula has no row limits, while Clay restricts users to 50,000 rows per table.

Use Cases

• Enriching and Qualifying Leads: Automatically enrich inbound leads from any source with company, contact, or intent data and score them based on custom rules.
• Building a Customer 360: Combine data from multiple tools (product usage, support tickets, billing, and more) to create a unified view of each customer.
• Running Analytics: Track conversion rates, segment performance, enrichment coverage, and more using built-in charting and reporting.

What are people saying about Tabula?

Tabula is gaining recognition as a powerful tool for GTM engineers. Here's what some users are saying:

• "Tabula has been a game-changer for our outbound efforts. We've been able to significantly increase our coverage and improve the quality of our leads."
• "Tabula's workflow builder is incredibly flexible and allows us to create custom outbound processes that perfectly match our needs."
• "Tabula's bring-your-own-API-key model has saved us a ton of money compared to other platforms."

Tabula is a powerful platform that empowers GTM engineers to build and own their outbound processes. By providing a flexible, transparent, and cost-effective solution, Tabula helps teams scale lead research, automate tasks with AI, and personalize outreach, all while maintaining control over their data and costs. If you're a GTM engineer looking for a better way to manage your outbound efforts, Tabula is definitely worth checking out. Best way to automate outbound workflows and improve lead quality. How to use waterfall enrichment and AI personalization for maximum impact.