Tabula

Tabula: The Data-Driven GTM Platform

What is Tabula?

Tabula is a no-code GTM (Go-To-Market) platform designed for teams looking to scale their outbound lead generation, automate inbound enrichment, and build comprehensive customer 360 views. It enables users to connect to 80+ data enrichment providers, create custom workflows, and leverage AI for personalization, all while maintaining control over their data and costs.

How does Tabula work?

Tabula operates as a flexible, modular platform where users can:

• Connect to Multiple Data Sources: Access diverse data sources, from niche providers to well-known names, to support various outbound strategies.
• Build Custom Workflows: Design workflows that align with specific outbound processes, adding steps, selecting enrichers, and segmenting data with flexibility.
• Utilize Waterfall Enrichment: Employ a waterfall approach to data enrichment, hitting providers sequentially until the necessary information is obtained.
• Leverage AI: Use AI to clean, extract, and structure messy input data.
• Monitor Data Quality: Track missing values, unique entries, and distributions in real-time to identify and address data inconsistencies.

How to build a data-driven GTM strategy using Tabula?

1. Creative Prospecting: Tabula facilitates the creation of smarter lead lists from rare and diverse data sources, enhancing the quality of leads.
2. Inbound Enrichment and Automation: Enrich inbound leads from any source automatically with company, contact, or intent data, and score them based on custom rules.
3. Customer 360: Consolidate data from various tools (product usage, support tickets, billing, etc.) to create a unified view of each customer.
4. Data Analysis: Track conversion rates, segment performance, enrichment coverage using integrated charting and reporting.

Why is Tabula important for GTM engineers?

Tabula empowers GTM engineers by providing:

• Ownership and Control: Runs on the desktop, offers free usage for personal use, and puts the user in control, eliminating credit burn and vendor lock-in.
• Flexibility: Ability to mix multiple searches and branch logic mid-flow.
• Data Quality: Real-time data monitoring and quality checks to ensure accuracy.
• Scalability: No row limits, whether working with massive CSVs or querying data warehouses.

Key Features and Benefits:

• Access to 80+ Enrichers: Maximize data coverage by using diverse data sources.
• Waterfall Enrichment: Improve coverage by up to 4x by hitting providers one by one.
• Flexible Workflows: Create workflows that match your outbound process with full flexibility.
• AI-Powered Data Cleaning: Clean, extract, and structure data with AI.
• Real-Time Data Monitoring: Monitor data quality with real-time previews and quality checks.
• Inbound & Outbound Integration: One tool for inbound, outbound, and everything in between.
• No Row Limits: Work with massive datasets without restrictions.

Common Use Cases:

• Lead Research: Identify and qualify leads more efficiently.
• Data Enrichment: Enhance existing lead data with additional information.
• Outreach Personalization: Personalize outreach messages using AI-written content.
• Customer Segmentation: Segment customers based on any field.
• A/B Testing: Run A/B tests on enrichment logic and messaging.

Tabula vs Clay:

Tabula offers distinct advantages over Clay, including:

• More Flexible Filtering: Step-by-step filters that can be placed and combined anywhere in the flow.
• Smarter Deduplication: Find duplicates by full row or selected columns, not limited to one column.
• Better Array Handling: Process arrays inline without breaking the flow.
• No Column Sprawl: Keep logic in nodes for a clean and structured flow.
• Exclude any List at any Step: Offers greater flexibility in excluding lists during search.

Who is Tabula for?

Tabula is designed for GTM teams who have outgrown the limitations of tools like Clay, particularly when it comes to credit usage, complexity, and data control. It is ideal for GTM engineers who want a professional tool they can trust and own.

Pricing:

Tabula offers a free plan for personal use. Users can bring their own API keys and pay providers directly, using Tabula at no cost.

How to get started with Tabula?

Book a demo on the Tabula website to learn more and get started.

Tabula provides a powerful, flexible, and data-driven approach to GTM, empowering teams to scale their efforts and achieve better results. By combining multiple providers, leveraging AI, and offering complete control over data and costs, Tabula is transforming the way GTM teams operate.