Odaptos

Odaptos: AI-Powered Usability Testing for Enhanced User Experience

What is Odaptos?

Odaptos is a cutting-edge usability testing platform that leverages the power of Artificial Intelligence to provide deep insights into user behavior and emotions. It goes beyond traditional usability testing by analyzing facial expressions, sentiment, and user interactions to identify friction points and areas for improvement in your product or website.

How does Odaptos work?

Odaptos simplifies the user testing process by automating several key steps and providing advanced analytics. Here’s a breakdown of how it works:

1. Plan: Organize user tests by pre-defining the test protocol on Odaptos. This structure facilitates analysis and allows results to be segmented based on set criteria.
2. Interview: Conduct user interviews and tests, either remotely or in person. Odaptos offers features like a markup tool to mark significant moments in real-time during user testing.
3. Analyse: Odaptos uses AI to analyze user emotions, sentiment, and behavior. It provides features like:
   • Emotion-Based Video Player: Revisit important moments of the user test, segmented based on questions and users' emotional reactions.
   • Automatic Transcription: Review interviews in text format for quick, detailed analysis.
   • Intelligent Chatbot Oda: Oda identifies keywords, highlights important themes, and provides concise summaries of tasks and interviews.
   • System Usability Score (SUS): Assess the usability of the platform with a 10-question SUS questionnaire, comparing scores against behavioral data for a complete UX testing analysis.

Key Features and Benefits:

• Emotion Recognition: Understand what users truly feel by analyzing facial expressions after the interview.
• Sentiment Analysis: Evaluate the tone and nuances in user communications to gain a comprehensive view of their emotional state.
• User Recruitment Widget (Beta): Find the perfect testers for studies in just one click.
• Collaboration: Provides a collaborative space for team access, cooperation, and quick retrieval of user insights.

Why is Odaptos important?

In today's competitive market, user experience is paramount. Odaptos helps you create stickier products by providing a deeper understanding of your users' feelings and emotions. By identifying friction points and areas for improvement, you can optimize your product for maximum user satisfaction and engagement.

Who is Odaptos for?

Odaptos is ideal for:

• UX Researchers: Streamline user testing and gain deeper insights.
• Product Managers: Make data-driven decisions to improve product usability.
• Designers: Create user-centered designs that resonate with users' emotions.
• Marketing Teams: Understand user sentiment towards marketing campaigns.

Pricing:

Odaptos offers a range of pricing plans to suit different needs:

• Solo: $59/month (billed annually) - 5 Interviews / Month
• Team: $179/month (billed annually) - 12 Interviews / Month
• Growth: $399/month (billed annually) - 20 Interviews / Month
• Enterprise: Custom pricing for 21+ Interviews / Month

There is also a free trial available.

How to use Odaptos?

1. Visit the Odaptos website.
2. Sign up for a free trial or choose a pricing plan.
3. Create a new user test.
4. Define your test protocol and recruit testers.
5. Conduct user interviews and tests.
6. Analyze the results using Odaptos's AI-powered tools.

Best way to improve User Experience?

The best way to improve user experience is to continuously test and iterate. Odaptos provides the tools and insights needed to make data-driven decisions and create products that users love.

Odaptos helps major corporations in their product development. It has been featured in several publications including Challenges, BFMTV, France 3, and La Tribune.

By integrating AI, Odaptos saves you time in UX tests, translates user reactions into essential insights, and maintains top-notch data security.