GoWit

GoWit: Unlock Your Retail Media Potential with Omnichannel Advertising

What is GoWit?

GoWit is an omnichannel retail media advertising platform designed to help multi-brand retailers, marketplaces, and grocery businesses enhance monetization and extend customer reach across various channels. It provides a unified platform that integrates self-service and white-label features, driving top-line growth by connecting marketing channels and maximizing the value of ad space.

How does GoWit work?

GoWit utilizes several key features to optimize retail media advertising:

• Omnichannel Strategy: Reach customers at different stages of their shopping journey through onsite native ads, off-site programmatic advertising, and in-store ad types. This allows for comprehensive coverage, from raising awareness with Sponsored Brands to driving consideration with Sponsored Display and increasing sales with Sponsored Products.
• AI-powered Bidding Engine: GoWit employs AI auction algorithms to maximize the value of ad space. By showing ads to the most relevant and valuable target audience, it improves the overall shopping experience and enhances advertisers' campaign performance, achieving precision targeting and delivering unmatched ROAS at scale.
• Data and Audience Activation: Activate first-party data to gain valuable insights into customer behavior and preferences while maintaining absolute privacy. This enables advertisers to reach ready-to-buy audience segments at the point of purchase, facilitating effective personalization even without third-party cookies.

Key Features and Benefits

• Unified Platform: Integrates essential self-service and white-label features.
• Omnichannel Reach: Connects online and offline channels for a comprehensive advertising strategy.
• AI-Powered Optimization: Maximizes ad value through AI auction algorithms.
• First-Party Data Activation: Enables personalized advertising while protecting customer privacy.
• Improved ROAS: Delivers precision targeting and unmatched return on ad spend.

Use Cases

GoWit's platform is customizable for various business models:

• Multi-Brand Retailers: Drive e-commerce growth and earn additional revenue with a white-label retail media platform. Offer advertisers precise targeting capabilities to capture digital advertising budgets.
• Marketplaces: Increase profit margins with marketplace advertising solutions. Empower sellers and vendors to manage campaigns through a self-service dashboard and improve shopping experiences with tailored ads.
• Groceries: Increase gross margins and total transactions by serving contextual ads with grocery retail media. Engage suppliers of all sizes and broaden geo-targeting to offer location-specific promotions.

Success Stories

• Teknosa: "Retail Media is key to a win-win ecosystem for our advertisers and consumers. The RMA platform helps brands target the right audience, enhance visibility, and drive sales, ensuring ads align with customers’ unique interests."
• Koçtaş: "The onsite & offsite ads GoWit offers help us capture customer attention, drive conversions, and expand our reach across diverse touchpoints."
• Beymen Group: "GoWit's targeted Retail Media solution's crucial in connecting our brands with high-intent shoppers, ensuring they stand out in our premium shopping destination. Each day, GoWit helps us enrich our customers’ shopping journey with personalized advertising crafted for luxury."
• Modanisa: "Working with over 650 global brands, we needed a Retail Media solution adaptable for all. GoWit delivered a seamless integration, eliminating tech barriers and cutting costs. Now, our brands can launch ad campaigns in seconds and monetize instantly."

Why is GoWit important?

In today's competitive e-commerce landscape, GoWit offers a crucial advantage by:

• Maximizing Revenue: Helps retailers and marketplaces monetize their online presence through effective advertising solutions.
• Enhancing Customer Experience: Delivers personalized and relevant ads, improving the overall shopping experience.
• Driving Growth: Expands customer reach and increases conversions through omnichannel advertising.
• Protecting Privacy: Leverages first-party data to ensure privacy-compliant personalization.

GoWit's all-in-one retail media advertising platform with omnichannel reach and impactful ad types is designed for e-commerce growth and monetization. By providing a comprehensive suite of tools and features, GoWit empowers businesses to unlock their retail media potential and achieve unparalleled success in the digital marketplace. How to improve shopping experiences? With GoWit.