Voxpopme

Voxpopme: AI-Powered Qualitative Insights Platform

What is Voxpopme? Voxpopme is an all-in-one qualitative insights platform designed to help teams move fast, go deep, and deliver research with real impact. It centralizes various qualitative research methods and uses AI to accelerate analysis and improve the sharing of insights.

Key Features and Benefits:

• All-in-One Platform: Supports video surveys, live interviews, user research, and more.
• AI-Powered Analysis: Automatically generates summaries, sentiment analysis, keyword counts, video clips, charts, and reports.
• Insights Repository: Organizes and makes research easily searchable for future use.
• Sample & Audiences: Access to high-quality respondents in over 30 countries or use your own audience.
• Easy Sharing: Create impactful showreels and stakeholder-ready reports.

How does Voxpopme work?

Voxpopme integrates several tools and AI to streamline the qualitative research process:

1. Data Collection: Conduct video surveys, live interviews, and user research through the platform.
2. AI Analysis: Leverage AI to analyze raw footage, identify key themes, and generate summaries.
3. Insights Organization: Store and tag insights in a central repository for easy access.
4. Reporting: Create shareable reports and showreels to communicate findings effectively.

Core Functionality:

• Video Surveys: Hear from customers at scale with quick and better questions. AI surfaces key themes and quotes.
• Live Interviews: Run IDIs and focus groups with built-in scheduling and AI-powered analysis.
• AI Moderator: Run video interviews at scale effortlessly without scheduling or hosting.
• User Research: Capture user interactions with sites, apps, or prototypes to understand what works and what doesn't.
• AI-Powered Analysis: Get summaries, sentiment analysis, and reports generated 60x faster at 3% the cost.
• Insights Repository: Organize and search past studies.

Use Cases:

• Customer Understanding and Alignment: Improve understanding of customer needs and preferences.
• Consumer-Centricity: Enhance consumer-centricity in business strategies.
• AI-Driven Insights: Leverage AI for faster, more efficient insights generation.

What makes Voxpopme important?

Voxpopme is essential for modern research teams needing to do more with less. Its built-in AI, intuitive workflows, and scalable tools provide a fast way to unlock the value of qualitative feedback. According to Romani Patel, Senior Manager of Research and Insights at Microsoft, the integration of Azure OpenAI & ChatGPT with Voxpopme’s platform empowers insights teams to analyze qualitative data with astonishing speed.

Why is Voxpopme Important?

• Faster Analysis: Analyze data in hours instead of days.
• Confident Insights: Share insights with confidence.
• Scalable Research: Scale research without extra headcount.
• Collaboration: Collaborate across markets, methods, and teams.

User Research and Feedback

Voxpopme helps capture user interactions to understand what's working and what's not with digital products. By watching real users interact with your site, app, or prototype. This is a great way to capture every click, scroll, and reaction.

Where can I use Voxpopme?

Voxpopme can be used in various scenarios including:

• Product Development: Gathering feedback on new product ideas and prototypes.
• Marketing Research: Understanding consumer preferences and behaviors.
• User Experience (UX) Research: Improving the usability and design of digital products.
• Customer Service Improvement: Identifying areas for improvement in customer service processes.

Best way to integrate Voxpopme?

To get the most out of Voxpopme, consider the following:

• Clearly Define Research Objectives: Ensure research goals are well-defined.
• Use AI-Powered Features: Take advantage of AI to accelerate analysis.
• Organize Insights: Properly tag and organize insights in the repository.
• Share Findings: Create compelling reports and showreels.

Voxpopme streamlines qualitative research, offering AI-powered tools and diverse functionalities for faster analysis and impactful insights sharing.