Proxima

What is Proxima?

Proxima is a predictive data intelligence platform designed to empower consumer brands to discover new customers, enhance marketing performance, and achieve profitable scaling. By leveraging AI Audiences, Proxima helps businesses tap into a wealth of commerce insights, making advertising more efficient and effective.

Key Features:

• AI Audiences: Predictive audiences built from millions of commerce insights to maximize ad performance.
• Data Intelligence: Unlock valuable eCom insights to enhance customer targeting and drive personalized brand interactions.
• Customer Explorer: Identify high-intent shoppers ready to buy, using a rich first-party data pool of 80M+ U.S. eCom shoppers.

How does Proxima work?

Proxima's platform analyzes a vast database of over 73 million shoppers, 300 million transactions, and $30 billion in volume to provide predictive insights. It allows brands to:

• Scale Ad Spend Efficiently: Generate tailored audiences and deploy them across various ad platforms.
• Improve CAC and ROAS: Utilize powerful algorithms that continuously learn to optimize campaign performance.
• Unlock Tactical DTC Insights: Gain valuable insights to improve customer LTV and find more customers like their best ones.

Why Choose Proxima?

Several top eCommerce brands have successfully scaled their Meta ads and lowered CPAs using Proxima. For instance:

• C4 scaled Meta ads by +50% and lowered CPAs by -20%.
• The Noli Shop drove 59% higher ROAS and 37% lower CPA on Meta.
• BUBS Naturals unlocked the full potential of their Meta growth strategy.

Proxima helps to:

• Boost your signal: Go beyond your store's data by analyzing 70M+ ecom shoppers and $30B+ in purchases across thousands of stores.
• Scale ads efficiently: Scale your ad spend by 2x+ while maintaining efficiency, without needing to test high-velocity creative to get there.
• Predictive insights: Unlock hidden insights about your best customers, so you can improve customer LTV and find more just like them.

Who is Proxima for?

Proxima is ideal for:

• eCommerce brands looking to scale their marketing efficiently.
• Businesses seeking to lower Customer Acquisition Costs (CAC) and increase Customer Lifetime Value (LTV).
• Marketing teams aiming to improve Return on Ad Spend (ROAS).

Data Security

Proxima prioritizes data security with end-to-end encryption and rigorous security protocols. Customer data is securely anonymized, hashed, and never sold, allowing brands to scale their marketing confidently.

What problems does Proxima solve?

• Inefficient ad spend: Proxima helps brands unlock profitable paid media spend.
• High CPAs: Achieve lower CPA compared to in-platform targeting.
• Low ROAS: Increase ROAS compared to in-platform targeting.

How to start using Proxima?

To start using Proxima, you can opt for a free trial or book a demo to explore the platform's capabilities and understand how it can be tailored to your specific marketing needs.