Positional

Positional: The Modern SEO & Content Toolset for Growth

What is Positional?

Positional is a comprehensive toolset designed to empower content and SEO teams to scale their content channels effectively and drive substantial organic search traffic. Backed by Y Combinator, Positional provides a suite of features focused on optimizing content, performing in-depth research, and streamlining workflows. It is a modern solution tailored for companies aiming to grow faster through inbound marketing and SEO strategies.

How does Positional work?

Positional offers several key features to enhance your SEO and content marketing efforts:

• Optimize: Provides intelligent recommendations for optimizing both new and existing content. It helps improve term frequency, optimize for related keywords, and provides suggestions for sentiment, readability, word count, and more. It can also generate dynamic Unanswered Questions to improve the depth of content.
• Content Analytics: Offers insights into content performance, helping users understand where to improve their content.
• Buyer Journeys: Helps visualize and optimize the buyer's journey, ensuring content aligns with each stage.
• Internals: Provides internal linking suggestions to improve site navigation and SEO.
• Research: Assists in keyword research, tracking, and clustering to identify the best opportunities for content creation.
• Tracking: Allows users to monitor keyword rankings and track progress over time.
• Clustering: Helps group keywords into relevant clusters for targeted content creation.
• Competitor Research: Enables users to analyze competitor strategies and identify opportunities to outperform them.
• Social Listening: Monitors social media for relevant conversations and trends.
• AutoDetect: Automatically identifies and suggests improvements for existing content.
• Editorial Calendar: Helps plan and manage content creation schedules.
• Site Audit: Identifies technical SEO issues that may be hindering site performance.

Why is Positional important?

In today's competitive digital landscape, having a robust SEO and content strategy is crucial for driving organic traffic and achieving sustainable growth. Positional simplifies the complex process of SEO and content optimization by providing actionable insights and streamlining workflows. This allows teams to save time, produce better content, and achieve significant improvements in search rankings and organic traffic.

Who is Positional for?

Positional is ideal for:

• Content marketing teams
• SEO professionals
• Inbound marketing teams
• Startups and growing companies
• Businesses looking to scale their content channels and improve organic search traffic

How to use Positional?

1. Topic Generation: Use Positional to research keywords and generate content outlines for blog posts and articles.
2. Content Optimization: Utilize the Optimize tool to improve existing content based on intelligent recommendations.
3. Internal Linking: Use the Internals tool for internal linking suggestions to enhance site navigation and SEO.
4. Performance Tracking: Monitor keyword rankings and content performance using the tracking and analytics features.

User Testimonials:

Here are a few testimonials from Positional users:

• Nate Lee, CEO and Co-Founder at Speedscale: "Positional is an integral part of our blogging strategy. We went from position #6 to #1 with the changes and increased our organic search traffic to the page by 400%."
• Karl Hughes, CEO & Co-Founder at Draft.dev: "Positional's tools are an essential supplement to any search-driven content effort. They help us save time and produce better content."
• Louis-Victor Jadavji, CEO & Co-Founder at Taloflow: "With Positional, we can create the best outlines for our target keyword clusters and get alternatives within a couple clicks."

Conclusion:

Positional is a powerful toolset that empowers content and SEO teams to achieve significant growth through data-driven optimization and streamlined workflows. Whether you're looking to improve existing content, research new keywords, or track your performance, Positional offers a comprehensive solution for scaling your content channels and driving more organic search traffic.

Best way to improve SEO and content marketing? Consider giving Positional a try.