OpinioAI

OpinioAI: AI-Powered Market Research for Instant Customer Insights

What is OpinioAI?

OpinioAI is an AI-powered platform designed to revolutionize market research. It allows you to generate synthetic data and gain instant customer insights at a fraction of the cost and time compared to traditional methods like surveys and focus groups. By creating AI buyer personas and market segments, you can understand your customers' preferences, affinities, and opinions more effectively.

How does OpinioAI work?

OpinioAI uses large language models (LLMs) to simulate human behavior and extract detailed opinions with nuance. Here's how it works:

• Synthetic Personas and Segments: Build AI representations of your target audience by defining their interests, dreams, frustrations, and demographic traits.
• Data Analysis: Upload existing datasets, reports, research publications, or academic papers, and OpinioAI will analyze them to extract valuable insights.
• Insight Synthesis: Use your synthetic personas and segments to uncover new insights at scale.
• Creative Evaluation: Get feedback on positioning statements, value propositions, and unique selling points from the perspective of your target audience.

Key Features of OpinioAI

• Synthetics Builder: Create detailed AI buyer personas and market segments.
• Synthetic Focus Groups: Conduct virtual focus groups with your AI personas.
• Ask Away: Pose any question to your synthetic audience and receive instant feedback.
• Analyze: Analyze existing data sources to uncover hidden patterns and insights.
• Evaluate: Assess the effectiveness of your marketing materials and messaging.

Why is OpinioAI important?

OpinioAI democratizes market research, making it accessible to businesses of all sizes. It addresses common challenges in traditional research, such as:

• Difficulty Reaching Target Audiences: OpinioAI eliminates the need to recruit participants for surveys and focus groups.
• Limited Time and Budget: OpinioAI provides instant insights at a lower cost than traditional methods.
• Need for Deeper Insights: OpinioAI allows you to explore customer behavior and motivations in detail.

Who is OpinioAI for?

OpinioAI is designed for:

• Businesses Seeking Customer Behavior Insights: Understand why customers make certain decisions and what motivates them.
• Companies Expanding into New Markets: Create synthetic segments to unlock insights from diverse audiences globally.
• Teams Uncomfortable Discussing Pricing with Customers: Replicate customers and discuss pricing strategies in detail without affecting real-world relationships.
• Researchers Looking to Recycle Existing Data: Fine-tune OpinioAI's models with your own data to gain new insights from previous research.
• Students Conducting Academic Projects: Eliminate the hassle of finding survey respondents and get answers faster.

What do users say about OpinioAI?

• Patrick Panzenboeck, CTO at C+R Research: "We are excited about the prospect of OpinioAI's synthetic sampling and 'living' segments..."
• Fabian Maume, Fractional CMO: "OpinoiAI‘s persona builder is a powerful tool for me to get to all those different perspectives that matter."
• Lukas Mehnert, B2B SaaS Consultant: "The Ask Away feature is perfect for getting a different perspective on a challenge I’m dealing with or a quick validation of ideas I have."
• Miroslav Jirku, Director of Product Marketing at Kentico: "OpinioAI provides me exactly that—super quick feedback and insights on my messaging, instantly."

How to get started with OpinioAI?

1. Visit the OpinioAI website.
2. Sign up for a free trial (no credit card required).
3. Start building your AI buyer personas and market segments.
4. Analyze your data, synthesize new insights, and evaluate your creatives.

OpinioAI transforms the way companies understand their customers and markets, empowering them to make data-driven decisions with speed and efficiency. It is a valuable tool for gaining a competitive edge and driving business growth. By leveraging AI for market research, OpinioAI helps businesses achieve their goals more effectively and affordably.