Cycle

Cycle: The Feedback Hub to Understand Your Customers and Improve Your Product

What is Cycle?

Cycle is a platform designed to help product teams capture, organize, and act on customer feedback. It aims to streamline the product development process by creating a closed-loop system where feedback informs decisions, leading to better products and increased customer satisfaction. Cycle centralizes feedback from various sources, automates tagging, and facilitates collaboration.

How does Cycle work?

Cycle works by integrating with various tools and platforms that teams use daily, such as Slack, Zendesk, Gong, Intercom, Salesforce, HubSpot, and Snowflake. Here’s a breakdown of how it functions:

• Feedback Capture: Cycle collects feedback from various sources, including customer interviews, support tickets, surveys, and more.
• Smart Auto-Tagging: Using AI, Cycle automatically tags each input by product area, topic, and role, ensuring it reaches the relevant team instantly.
• Contextual Sync: Syncs customer data from platforms like Salesforce and HubSpot, providing context to the feedback.
• Actionable Summaries: Cycle turns feedback into shareable dashboards and AI-powered digests, which are filtered and grouped for easy action.
• Collaboration: Teams can collaborate in real-time within Cycle to summarize research and shape strategy.
• Release Notes: Cycle allows teams to create and publish release notes, sharing the story behind each feature with real quotes and impact.
• Feedback Loop: Provides automatic updates in Slack or email when a request moves forward or gets shipped.

Key Features and Benefits

• All-in-One Feedback: Captures feedback from multiple sources in one place.
• Insight Automation: Auto-tags feedback by product area, topic, and role.
• Custom Focus: Allows users to customize the capture and analysis of feedback.
• Live Collaboration: Enables real-time collaboration among team members.
• Agent-Powered Insights: Provides feedback from agents with real customer context.
• Customizable Changelog: Customize the public changelog with templates, branding, and media.
• Instant Updates: Delivers automatic updates in Slack or email.
• Integration: Seamlessly integrates with hundreds of tools, including Slack, Zendesk, Gong, Intercom, surveys, support calls, Salesforce, HubSpot, Snowflake.

Why is Cycle important?

Cycle is important because it addresses the common problem of scattered and unorganized customer feedback. By centralizing and structuring feedback, Cycle enables product teams to make more informed decisions, prioritize features effectively, and ultimately build products that better meet customer needs. It fosters alignment, clarity, and trust within the team and with customers.

Where can I use Cycle?

Cycle can be used by product teams, customer success teams, and anyone involved in product development. It's particularly useful for:

• Understanding customer needs: Analyzing feedback trends and synthesizing interview notes.
• Shaping the product roadmap: Prioritizing customer problems and scoring feature ideas.
• Closing the feedback loop: Turning shipped work into customer impact and communicating updates to customers.

Best way to use Cycle

The best way to use Cycle is to integrate it deeply into your existing workflow. Encourage all team members to use Cycle for capturing and sharing feedback. Regularly review the insights generated by Cycle to inform product decisions. Use the changelog feature to communicate updates to customers and close the feedback loop. For example, a product manager can use Cycle to analyze customer feedback on a new feature and then use those insights to prioritize improvements for the next release. The marketing team can leverage Cycle to create compelling release notes that highlight the impact of new features on customers.

Cycle's Product Agents

Cycle introduces the concept of product agents, each designed to bring the voice of the customer into every release:

• @VoiceHunter: Analyzes feedback trends, synthesizes interview notes, and triages and tags feedback.
• @Pathfinder: Prioritizes customer problems, writes PRDs, and scores feature ideas.
• @LoopCloser: Turns shipped work into customer impact and closes the loop with clarity.

By using Cycle, teams can shift from scattered feedback to focused product work, fostering better decisions and stronger customer relationships. What sets Cycle apart from competitors like Productboard, Notion, Airfocus, Harvestr, Dovetail, and Enterpret is its emphasis on creating a closed feedback loop and its agent-powered insights.