Cresta: The Unified Platform for Human and AI Agents

Cresta

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Last Updated:
2025/10/13
Description:
Cresta is a unified platform for human and AI agents, designed to transform contact centers. It offers solutions for AI Agent, Agent Assist, and Conversation Intelligence, helping businesses save money, increase revenue, and improve customer experience.
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AI agent
agent assist
conversation intelligence
contact center
customer experience

Overview of Cresta

Cresta: The Unified Platform for Human and AI Agents

What is Cresta?

Cresta is a leading unified platform designed to transform contact centers by seamlessly integrating human agents with AI-powered solutions. It provides a comprehensive suite of tools aimed at saving money, increasing revenue, and enhancing customer experience (CX). Trusted by Fortune 500 companies, Cresta empowers businesses to optimize their contact center operations and drive better business outcomes.

How does Cresta work?

Cresta operates by leveraging AI to augment and automate various aspects of contact center operations. The platform offers three primary products:

  • AI Agent: Delivers exceptional CX at a lower cost through human-centric AI agents.
  • Agent Assist: Turns every agent into a top performer by providing real-time guidance, knowledge, and workflow automation.
  • Conversation Intelligence: Uncovers insights from every conversation to improve business outcomes.

Key Features and Benefits:

  • Cost Reduction: Achieve higher containment and reduce costs without sacrificing quality.
  • Revenue Growth: Discover winning behaviors and coach agents more effectively to increase sales.
  • Improved CSAT: Deliver exceptional customer care and drive customer loyalty.
  • Enhanced Efficiency: Reduce training time and improve span of control.
  • Data-Driven Insights: Make informed policy decisions based on quick understanding of customer inquiries.
  • Scalability and Security: Deploy industry-leading AI on a secure, scalable platform trusted by Fortune 500 companies.

Products Offered by Cresta:

  1. AI Agent

The AI Agent is designed to deliver exceptional customer experiences at a reduced cost. This solution focuses on creating human-centric AI agents that can be trusted to handle customer interactions effectively. It's particularly useful for customer care scenarios where reducing costs without compromising quality is crucial.

*   Key Benefits:
    *   Cost-effective customer experience delivery
    *   Human-centric AI agents
    *   Improved customer satisfaction\
  1. Agent Assist

Agent Assist is designed to transform every agent into a top performer. It provides real-time guidance, access to knowledge, and automated workflows, ensuring that agents have the support they need to excel in their roles. This product is ideal for businesses looking to enhance agent productivity and performance.

*   Key Benefits:
    *   Real-time guidance for agents
    *   Knowledge base access
    *   Workflow automation\
  1. Conversation Intelligence

This product focuses on uncovering valuable signals hidden within customer conversations. By capturing the voice of the customer at scale, Conversation Intelligence helps businesses turn insights into better business outcomes. It's particularly useful for identifying trends, understanding customer needs, and making data-driven decisions.

*   Key Benefits:
    *   Insight extraction from conversations
    *   Voice of the customer capture
    *   Data-driven decision-making\

Why Choose Cresta?

  • Unified Platform: Cresta provides a single, unified platform for managing human and AI agents, streamlining operations and improving efficiency.
  • Proven Results: Numerous customer stories highlight the significant improvements achieved with Cresta, including increased revenue, higher CSAT scores, and reduced costs.
  • Fortune 500 Trust: Cresta is trusted by the world's leading contact centers and Fortune 500 companies, demonstrating its reliability and effectiveness.
  • Easy Integration: Cresta easily integrates into any environment, ensuring a seamless implementation process.

Who is Cresta for?

Cresta is ideal for:

  • Contact Centers: Looking to optimize their operations and improve customer experience.
  • Sales Teams: Aiming to increase revenue and improve agent performance.
  • Customer Care Teams: Focused on delivering exceptional service and driving customer loyalty.
  • Fortune 500 Companies: Seeking a secure and scalable AI platform.

By leveraging generative AI-powered solutions, Cresta helps businesses enhance sales effectiveness, streamline post-call processes, and empower agents to focus on building stronger relationships with customers. As Jason Love, Director of Contact Center Training, aptly puts it, "Cresta is really the technology of the future."

Ready to see the results for yourself? Consider a personalized demo to realize your competitive advantage with Cresta.

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