Competera

What is Competera?

Competera is an AI-powered pricing platform designed for online and omnichannel retailers. It leverages advanced technology and intelligent approaches to enhance pricing strategies and drive revenue growth. By understanding the 'why' behind customer buying behavior, Competera enables retailers to make informed decisions and achieve predictable business outcomes through optimal price recommendations at scale.

How does Competera work?

Competera moves beyond traditional competitive or rule-based pricing by using contextual AI. Here’s how it works:

1. Data Integration & Preprocessing: Competera integrates internal data from ERP systems (stock, transactions, costs) and enriches it with external market intelligence.
2. ML Model Preparation & Training: Dedicated machine learning (ML) models are prepared and trained, with price architects testing recommendations against historical data to ensure accuracy.
3. Holistic Demand Forecasting & AI Pricing Optimization: The platform analyzes over 20 factors influencing customer purchasing behavior to reveal demand elasticity and optimize pricing recommendations with high accuracy (over 95%).
4. Full Control & Strategic Alignment: Users maintain full control, setting desired business outcomes within pricing campaigns and tracking progress at a granular SKU level.
5. Continuous Refinement & Performance Tracking: The system continuously improves prediction quality and accuracy, adapting to market changes to achieve goals without compromising brand perception or customer trust.

Key Features and Benefits:

• Contextual AI/ML Pricing: Optimizes pricing across all channels using advanced AI and machine learning techniques.
• Customer-Centric Strategies: Enables customer-centric strategies at the store, cluster, and market levels.
• Predictable Revenue Growth: Leverages data to guide strategy, pricing, and promotions for predictable revenue growth.
• Improved Pricing Accuracy: Enhances pricing accuracy by up to 15% with AI-assisted data-driven insights.
• Margin Boost: Boosts margin by up to 5% with actionable insights.
• Time Savings: Automates pricing workflows to save significant time.

Why Choose Competera?

• True Demand Elasticity: Uncovers the real reasons behind customer purchases, not just price sensitivity.
• Predictive Scenario Planning: Simulates pricing strategies and forecasts their business impact before execution.
• Human-in-the-Loop Intelligence: Combines AI precision with strategic oversight and business rules.
• Enterprise-Grade Scalability: Built for rapid deployment and integration across complex operations.
• Unrivaled Accuracy: Achieves 95%+ accuracy in predicting business outcomes.

Who is Competera for?

Competera is tailored for a diverse range of retail sectors, including:

• Fashion and Apparel
• Duty-Free Retail
• Health and Beauty
• Office Supplies
• Home Improvement & DIY
• Sport Goods
• Electronics
• Grocery & Consumables
• Pet Supplies
• Automotive Supplies & Parts

How to use Competera?

1. Request a Personalized Demo: Contact Competera to schedule a demo and explore how the platform can drive predictable growth and customer loyalty for your retail enterprise.
2. Data Integration: Integrate internal data from your ERP systems (e.g., stock levels, transaction history, costs) with external market intelligence.
3. ML Model Training: Train dedicated machine learning models to ensure accurate price suggestions based on your unique business context.
4. Pricing Optimization: Utilize the AI-driven insights to optimize pricing strategies, taking into account factors beyond simple price elasticity.
5. Strategic Alignment: Align pricing campaigns with desired business outcomes and track progress at a granular level.

Customer Success Stories:

• Flaconi: A leading beauty retailer grows margin and cuts pricing time by 50% by transforming its multi-regional pricing strategy with contextual AI.
• Leading US-based retailer (Fashion and Apparel): Achieves a 40% increase in revenue and a 59% increase in units sold with AI-driven pricing.
• Luxury Cruise Retailer (Duty-Free Retail): Experiences a 30% increase in profit per passenger and an 80% reduction in pricing workload.

Competera empowers retailers to unlock the 'why' behind their customers’ buying behavior with AI-driven demand intelligence for strategic pricing, enabling them to drive predictable retail revenue growth and foster lasting customer loyalty.