Braze

What is Braze?

Braze is a comprehensive customer engagement platform that empowers brands to build more meaningful and personalized relationships with their customers. By unifying data, channels, and orchestration needs in one place, Braze enables marketers to move faster and create smarter, more relevant customer experiences. The platform leverages artificial intelligence (AI) through its BrazeAI™ suite to automate, learn, and personalize customer interactions at scale.

How does Braze work?

Braze works by integrating data from various sources into a unified platform. This data is then used to power cross-channel messaging and journey orchestration. BrazeAI™ further enhances the platform by providing AI-driven decisioning, enabling 1:1 personalization and optimization of key performance indicators (KPIs).

Here's a breakdown of how Braze works:

1. Data Unification: Braze Data Platform unifies and activates customer data in real-time, fueling BrazeAI™ to anticipate customer behavior and deliver relevant experiences.
2. Cross-Channel Engagement: The platform supports various channels, including email, mobile app messaging, web messaging, SMS/RCS, and WhatsApp, allowing consistent and responsive experiences across all touchpoints.
3. AI-Powered Decisioning: BrazeAI™ uses composable predictive, generative, and agentic intelligence to drive smarter and more meaningful engagement, adapting to every touchpoint.
4. Journey Orchestration: Brands can orchestrate real-time, cross-channel journeys using Canvas, ensuring the right message is delivered to the right customer at the right time.

Key Features and Capabilities

• BrazeAI™: Automates, learns, and personalizes customer interactions using AI.
• Braze Data Platform: Unifies, activates, and distributes customer data in real-time.
• Cross-Channel Messaging: Sends messages from one place across multiple channels.
• BrazeAI Decisioning Studio™: Delivers 1:1 personalization at scale.
• Journey Orchestration: Creates multi-step, cross-channel experiences.
• BrazeAI™ Agents: Scales smarter engagement with always-on AI agents.
• Reporting & Analytics: Analyzes performance and uncovers insights.

Why Choose Braze?

• Increased Revenue: Pizza Hut experienced a 21% increase in revenue using Braze.
• Reduced Support Tickets: Anheuser Busch-InBev decreased order support tickets by 15% with Braze.
• Enhanced Engagement: Virgin Red saw a +7K click-through rate during IP warmup and a 45% open rate.

Who is Braze for?

Braze is designed for companies of all sizes across various industries, including:

• Retail & eCommerce
• Financial Services
• Travel & Hospitality
• Media & Entertainment
• Gaming
• On Demand
• QSR

Specifically, Braze is beneficial for:

• Marketers: Automate campaigns, personalize messaging, and optimize performance.
• Engineers: Integrate data and channels seamlessly with Braze's platform.
• CRM Managers: Advance customer communication strategies across multiple channels.

How to Use Braze

1. Unify Your Data: Integrate data from various sources into the Braze Data Platform.
2. Create Cross-Channel Campaigns: Use the platform to send messages across email, SMS, mobile app, and web.
3. Leverage AI: Implement BrazeAI™ to automate personalization and optimize engagement.
4. Orchestrate Journeys: Design multi-step customer journeys with Canvas.
5. Analyze Results: Use reporting and analytics to track performance and gain insights.

Customer Success Stories

• Pizza Hut: Increased revenue by 21% using Braze for customer communication strategies.
• Anheuser Busch-InBev: Reduced order support tickets by 15% with Braze, providing tailored updates to customers.
• Virgin Red: Achieved a +7K click-through rate during IP warmup and a 45% open rate, leveraging data for engagement and acquisition.

Conclusion

Braze stands out as a leading customer engagement platform, offering a comprehensive suite of tools powered by AI. Its ability to unify data, orchestrate cross-channel journeys, and personalize customer interactions makes it an invaluable asset for brands looking to enhance customer loyalty and drive business growth. Whether you're in retail, finance, or entertainment, Braze provides the solutions needed to create meaningful and lasting customer relationships. With Braze and BrazeAI™, brands can confidently create faster, test smarter, and keep customer engagement personal at every step.