BooleanMaths

BooleanMaths: Smarter Marketing Attribution & Conversion Tracking

What is BooleanMaths?

BooleanMaths is a marketing analytics and attribution platform designed for D2C brands that helps optimize ad performance with accurate attribution, Conversion APIs, and real-time insights. It provides a suite of advanced tools to simplify user tracking, optimize Ads, and maximize your ROAS.

How to use BooleanMaths?

1. Install the Pixel: Install the Shopify app or setup via Pixel to get started in just 2 minutes.
2. Connect Ad Accounts: Easily link your Meta and Google Ads accounts to streamline campaign management and performance tracking.
3. Configure CAPI: Configure the conversion APIs to pass accurate First-Party data back to Ad platforms.
4. Setup Influencers: Generate Short-Links to track your Social Media and Influencer campaigns.

Key Features:

• Marketing Analytics and Attribution: Maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase.
• Fingerprinting: Tracks visitors across sessions for their lifetime.
• No-code API Integrations: Feeds high-value data directly to your Ad campaigns.
• Conversion APIs: One-Click integration of Conversion APIs with Meta & Google Ads to power your ads with accurate First-Party data.
• bfast.ai - Short Links: Shorten your links to track across marketing, influencers & social media. Configure custom domains and track seamlessly on your Branded links.
• Accurate Marketing Insights: Track true conversion paths and analyze which touchpoints actually influence customer decisions.

Why is BooleanMaths important?

• Fixes broken data-flows caused by scattered data, which can lead to underperforming campaigns.
• Provides complete customer journey visibility by integrating data from CRM, Emails, and Offline Channels.
• Addresses data loss from obsolete 3rd Party Pixels.
• Optimizes Meta tracking on Shopify by including cancellations, refunds, and data from 3rd party plugins.

User Testimonials:

• Softbox: Noticed a lift in ROAS within the first month after identifying bottlenecks in the customer journey using fingerprinting-based tracking and real-time analytics.
• Rochaldas Sons: Considers BooleanMaths the secret tool for event tracking and advertising efforts on Shopify stores.

Where can I use BooleanMaths?

BooleanMaths is ideal for:

• D2C brands looking to improve their marketing ROI.
• Agencies managing multiple clients and seeking to optimize their ad campaigns.
• Founders who want to make data-driven decisions and have complete visibility into their customer journeys.

Best way to optimize your Ads with BooleanMaths?

By using BooleanMaths, you can:

• Get a 50% boost in Ads ROAS by powering Meta and Google Ads with accurate First Party data.
• Improve data quality and reliability by setting up reliable data flows to your Ad campaigns.
• Achieve up to 3X improvement in ROAS with high-quality data.